Over the past few years, Google has released several updates to their search engine algorithm. Those updates set augmented rules on how owners should structure their sites for link building, both build incoming links and use anchor text for outgoing links. Despite the updates, however, on-page SEO hasn’t really changed all that much. Every on-page SEO task is really for the user’s benefit. In this on-page SEO cheat sheet, I’m going to show you the essential things to pay attention to:
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Why speed matters
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More Loading time, more bounce rate, Reduce conversion rate
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Expected loading time
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Open site within 2 seconds
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Reason of slowing down
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Duplicate content,Unnecessary plug-ins,Unoptimized image and Graphics
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Title Tag
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"Should be short,clear and descriptive. Within 50-60 characters"
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Meta Description
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Should be within 160 character,Apear on organic search,Search engine evaluate your topic
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Content
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It is backbone of On-page SEO
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Traffic
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Better content drives more traffic, People want to know your businees through content
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Type of Content
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Interesting to read, Added value, well written, Problem solving, Keyword optimized
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User Experience
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Content should be for the users not for the search engine, Cosistnecy of publishing content
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Content Management
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Ask, Listen, Respond, Social share, Video blog
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Crawlability?
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Making the content readable to Google
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How to?
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Putting necessary TAGS and subheadings, Submission on Webmaster, Interlinking
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Impact
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Improve ranking in copetitive sense,
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URL Structure
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Key word, Category, Modifier, Date of posting, Do not change the structure of older post
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Reason of making mobile friendly website
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Graph of smartphone user rising consistently, Panda update emphasis on reponsiveness
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Increasing Mobile user
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Curent location, Enviornmrntal factors, Recent transaction, User preferences, Nereby merchants
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Cheatography n. The art of mapping complex subjects into clear, instantly navigable reference guides.
