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"entreprendre"=one who undertakes or manages
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customer oriented
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usually more profit oriented
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bold and ambitious
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usually plays safe
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creates his own idea and turns it into a business
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business is purchased, donated, or inherited
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Ownership
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control over time, compensation, and working conditions
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Control
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own the business and the profits that your business will earn
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Fulfillment
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passionate and rarely bored
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Business failure
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Accountability
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Financial insecurity
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extra hardwork
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strain on personal relationships
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creative process for new ideas, where an idea is a basic element of thought that can be either visual, concrete, or abstract
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brainstorming- group method without criticizing
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an idea is not necessarily an opportunity (attractive, durable and timely, adds value for its user)
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a measure of spotting good ideas/opportunities and dropping poor ones ASAP
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1. the personal screen
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2. the 12Rs of opportunity screening
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3. pre-feasibility study
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4. feasibility study
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Concept Board
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helps gather info on consumers' reaction
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how product looks
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can help pinpoint exactly what target market wants
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Product Prototype
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implementation of great idea
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Product Development
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overall process of searching ideas for new products, screening, implementing and introducing to market
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Product Design
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render the concept and translate into measurement
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Design Thinking
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methodology for creative and practical problem solving
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type of good or service consisting of tangible and intangible attributes that satisfies consumers in exchange of money or anything that has a unit or value
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Cheatography n. The art of mapping complex subjects into clear, instantly navigable reference guides.