A firm’s profitability is a function of industry and segment-level forces, as well as firm-level choices.SWOT (S,W are internal, O, T are external)
Strategy: (1) an integrated set of choices that uniquely positions the firm in its industry so as to create sustainable advantage and superior value relative to competition. (2) Operational excellence is not Strategy. Types of positioning - Variety (subset of industry e.g. jiffy lube), need, and access (rural vs. urban) based. Strategy framework has five elements [strategy element are congruent/fit well], arenas (where, international, local, service, manufacturing) , vehicles (how, e.g. greenfield, JV, mergers) , differentiators (how will we win, cost or premium), staging (speed and sequence of moves, which move to make first and then), economic logic (how to obtain returns, premium or cost?)