Processes of production, distribution and circulation by organisations, groups and individuals in a global context.
The BBC has a public service remit the essence of which echoes Lord Reith, the founder of the BBC, who first said that the role of a public service broadcaster was to inform, educate and entertain.
The aim of the BBC is to be impartial and independent and to produce high quality programmes for a diverse range of audiences.
Every ten years the vision for the BBC is set out in The Royal Charter, the last one being in 2016. The Charter sets out the BBC's five public purposes:
- To provide impartial news and information to help people understand and engage with the world around them.
- To support learning for people of all ages.
- To show the most creative, highest quality and distinctive output and services.
- To reflect, represent and serve the diverse communities of all of the United Kingdom's nations and regions and, in doing so, support the create economy across the United Kingdom.
- To reflect the United Kingdom, its culture and values to the world.
LOM is a mainstream programme from a popular genre. It was produced by Kudos Film and Television, an independent British production company, broadcast by the BBC and distributed by BBC Worldwide. The programme was nominated for a range of awards including the 2008 BAFTAS for Best Drama Series, Best Production Design and Best Sound (Fiction/Entertainment). In 2006 it won an International Emmy for Best UK Drama Series.
The success of LOM over two series is an example of how the BBC as a mainstream broadcaster, whilst engaging in risk and producing new, innovative programmes, also relies on the repetition of successful formats to secure audiences in an increasingly competitive media landscape. The production of the continuation series "Ashes to Ashes" built on the successful formula of LOM as a recognisable brand, whilst introducing a new narrative.
A third and final series of the programme set in Manchester and London the 70s, 80s and the present was rumoured in April 2021, further illustrating the continued appeal of the programme.
The programme has high production values for a television series, evident in the choice of locations, the cinematography and the actors including John Simm, Philip Glenister and Liz White.
LOM had a wide global distribution and an adaptation of the programme was produced by ABC in America and other countries including Spain and Russia.
-- Significance of economic factors, including commercial and not-for-profit public funding to media industries and their products --
Television companies operate either a publicly funded or commercial broadcasting model. The BBC is a public service broadcaster, funded by the license fee, with a remit to inform, educate and entertain, and this influences what is produced.
The funding arrangement allows the BBC some aspect of freedom as they are less driven by ratings and profit. The BBC's relative autonomy enables it to offer a diverse range of programming content and crime dramas are an important element of its content and schedule.
The BBC does also have commercial operations which supplement the licence fee enabling new programming. These include BBC Studios, a global production company and distributor.
The BBC does have an element of governmental control and there is an ongoing discussion centred around the continuation of the licence fee, which is set by the government, with some members unhappy about the BBC's funding model. However, there is considerable support from the public, the arts and entertainment industry and sections of the government for what is seen as the essential role played by the public service broadcaster.
-- Significance of patterns of ownership and control, including conglomerate ownership, vertical integration and diversification --
The BBC is a vertically integrated organisation, it has an in-house production company BBC Studios which has seven production bases in the UK and other global bases in partnership with other countries. BBC Studios is:
"Home to the very best of British creativity. Combining the strengths of the UK's most-awarded production company and a world-class distributor, we are an unrivalled creator of- and investor in- UK programmes reaching audiences around the world."
BBC Studios and BBC Worldwide merged in 2017 integrating production, sales and distribution.
Previously, BBC Worldwide had been responsible for financing and distributing BBC content and BBC Studios was responsible for production.
Under the one name, BBC Studios now covers all aspects including developing, financing, producing and marketing content as well as distributing it across a range of global platforms.
-- How media organisations maintain, through marketing, varieties of audience nationally and globally --
LOM, as a completely new programme, had to target and appeal to a range of audiences. However, as part of the marketing campaign, the typical codes and conventions of crime dramas were used to establish the programme within a genre recognisable to audiences.
The marketing campaign was created by Amanda & Paul from Red Bee Media and consisted of:
- Establishing a brand for the programme throughout the marketing material based on intertextual references to the 1970s so introducing the enigma of the dual time setting. This includes obvious similarities with the 1970s police programmes, for example The Sweeney and The Professionals.
- Trailers featuring the 1970s BBC ident of the globe accompanied by the traditional BBC font and the test card. One trailer featured Gene Hunt speaking from an old television set. Another used Sam Tyler's voiceover to introduce the narrative twist to appeal the audience.
- A teaser trailer used an intertextual link by portraying Sam Tyler as a character from Camberwick Green, a 1970s children's television programme.
- A poster featured Gene Hunt and Sam Tyler in front of a 1970s Ford Cortina with the tagline "Back in the Nick of Time". The Iconography of the poster including the retro font style and the character's clothing established an enigma for the audience.
-- The regulatory framework of contemporary media in the UK. The role of regulation in global production, distribution, and circulation. --
- Television companies and specific channels operate self-regulation through scheduling decisions, the watershed, and announcements at the beginning of programmes giving information about possible areas of offence. LOM was scheduled at 9pm, this post watershed slot indicates to viewers that the programme may contain content that is unsuitable for children, "unsuitable material can include everything from sexual content to violence, graphic or distressing imagery and swearing".
The BBC Board is responsible for enduring that the BBC fulfils its mission as detailed in the Royal Charter which sets out the BBC's object, mission and public purposes. It is reviewed and renewed regularly, the current charter began in January 2017 and ends in December 2027.
The BBC is externally regulated by Ofcom which is accountable to Parliament and publishes standards which must be adhered to by broadcasters. One of the duties of Ofcom is to examine specific complaints made by listeners about programmes broadcast on channels that it has licenced.
Where versions of the programme are broadcast in different countries, there may be issues around different regulatory systems. Attitudes of different countries to offensive material including sexual content and swearing may differ and amendments may have to be made of the programme. For example, in the case of LOM, the BBC does not carry advertising, but other countries broadcasting the programme may sell advertising. Consequently, the programme may have to be edited to incorporate advertising breaks.
-- APPLYING THEORY --
Regulation - Livingstone & Lunt
The BBC as a public service broadcaster operates both a consumer-based regulatory model offering choice for audiences through the BBC remit which details the range of content that must be produced by the channel including news and current affairs, and also a citizen-based model playing a role in shaping society and taking responsibility for media content through self-regulation, ensuring a diverse range of programming. For example, decisions made about the scheduling of LOM ensured that citizens were protected from potentially offensive material.
The fact that television companies now operate in a global market has introduced challenges with regard to regulation of content. In addition, the ways in which television content is distributed to audiences across a range of digital platforms means that regulation is more complex.
Cultural Industries - Hesmondhalgh
Whilst the BBC as a PSB is not under the same pressure as commercial broadcasters in terms of ratings and competition, it still uses a range of strategies to minimise risk and maximise audiences. One of these as indicated by Hesmondhalgh, is vertical integration. LOM was produced by Kudos, broadcast by the BBC, and distributed globally by BBC Worldwide.
Another key strategy used by the BBC is formatting their cultural products. Where audiences can anticipate what to expect from new products through, for example familiarity with genre conventions, then the risk in minimised. LOM, whilst containing an enigmatic narrative twist, also contains typical codes and conventions of a crime drama. The marketing of the programme also used recognisable stars and once the programme was established, the characters of Sam Tyler and Gene Hunt. This facilitated the launch of Series 2 and the spinoff Ashes to Ashes.