Source: http://www.internetrix.com.au/blog/google-analytics-limits-and-quotas
|
10 mln hits per month
|
Premium: virtually unlimited
|
|
200,000 hits per user per day
|
|
|
500 hits per session
|
Excluding E-Commerce
|
|
Timing hits == 1% of pageviews
|
Can be configured in GA Tracker
|
|
200,000 sessions per day and more - 48 hours data freshness
|
Premium: Up to 1 billion
|
|
Starts with 20, replenish rate 2 per sec
|
Universal Analytics (analytics.js)
|
|
starts with 60 hits that are replenished at a rate of 1 per 2 sec
|
Android SDK, iOS SDK
|
|
Data Sources per Property
|
25
|
|
File size limit
|
1GB
|
|
Row limit
|
1MB
|
|
100 GA Accounts per login
|
Might be increased
|
|
50 properties per GA Account
|
Might be increased
|
|
25 Views per Property
|
Might be increased to 200
|
|
100 Custom Tables
|
Premium only
|
|
20 Custom Dimensions
|
Premium: 200
|
|
20 Custom Metrics
|
Premium: 200
|
|
5 Custom Variables
|
Premium: 50
|
|
Every 6 hours BigQuery Export
|
Premium only
|
|
50,000 requests
|
per project per day. Can be increased
|
|
10 queries
|
per second per IP
|
|
500 write requests
|
per project per day
|
|
50 Upload operations
|
per property per day
|
|
10 GB
|
per property
|
|
10 GB
|
per data set
|
|
20 Goals
|
per View
|
|
20 Funnel steps
|
per Goal
|
|
10,000,000
|
maximum Goal Value
|
|
20 Private Dashboards
|
per user per View
|
|
50 Shared Dashboards
|
per View per Account
|
|
12 widgets
|
in Dashboard
|
|
4 Advanced Segments
|
Per report in portal
|
|
100 Custom Segments
|
Per login
|
|
5 tabs
|
In Custom Report
|
|
1 Secondary Dimension
|
In standard reports
|
|
10 Metrics
|
in custom Report, Explorer mode
|
|
25 Metrics
|
in custom Report, Flat Table mode
|
|
5 Dimensions
|
in Custom Report
|
|
5 Filters
|
in Custom Report
|
|
50 Characters
|
for Custom Report entity names
|
|
100 Custom Reports
|
per account
|
|
50k of rows/distinct values before aggregation
|
Premium: 75
|
|
1 mln conversions
|
used in Multi-Channel Funnel before sampling
|
|
200,000 unique conversion paths
|
per day. Others aggregated
|
|
100,000 session
|
in Flow Visualization reports
|
|
2048 bytes
|
Screen Name
|
|
150 bytes
|
Exception Description
|
|
150 bytes
|
Application Installer ID
|
|
100 bytes
|
Application Version
|
|
150 bytes
|
Application ID
|
|
100 bytes
|
Application Name
|
|
1 TB
|
per Property
|
Premium only
|
|
20 GB
|
per Data Set
|
Premium Only
|
|
1 GB
|
per property
|
Premium only
|
|
1 GB
|
per data set
|
Premium only
|
|
80 characters
|
Custom Alert name
|
|
256 characters
|
in Filter pattern
|
|
128 characters
|
in Custom Variable
|
|
1500 bytes
|
Document Title
|
|
2048 bytes
|
Document Path
|
|
100 bytes
|
Document Hostname
|
|
2048 bytes
|
Document Location URL
|
|
2048 bytes
|
Document Referrer
|
|
150 bytes
|
Custom Dimension Value
|
|
40 bytes
|
Content Experiment ID
|
|
150 bytes
|
Event Name
|
|
500 bytes
|
Event Category
|
|
500 bytes
|
Event Action
|
|
500 bytes
|
Event Label
|
|
Non-negative Integer
|
Event Value
|
|
100 bytes
|
Campaign Name
|
|
100 bytes
|
Campaign Source
|
|
50 bytes
|
Campaign Medium
|
|
500 bytes
|
Campaign Keyword
|
|
500 bytes
|
Campaign Content
|
|
100 bytes
|
Campaign ID
|
|
500 bytes
|
Transaction ID
|
|
500 bytes
|
Transaction Affiliation
|
|
500 bytes
|
Item Name
|
|
500 bytes
|
Item Code
|
|
500 bytes
|
Item Category
|
|
200 products
|
per Transaction
|
|
500 bytes
|
Product SKU
|
|
500 bytes
|
Product Name
|
|
500 bytes
|
Product Brand
|
|
500 bytes
|
Product Category
|
|
500 bytes
|
Product Variant
|
|
500 bytes
|
Product Coupon code
|
|
50 bytes
|
Social Network name
|
|
50 bytes
|
Social Action
|
|
2048 bytes
|
Social Action Target
|
|
150 bytes
|
User Timing Category
|
|
500 bytes
|
User Timing Variable name
|
|
500 bytes
|
User Timing Label
|
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