An explanation of the URL parameters which are used in Adobe Analytics (AKA Omniture SiteCatalyst) tracking calls.
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AQB
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Analytics Querystring Begin (signifies end of the query params, always first, always = 1)
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AQE
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Analytics Querystring End (signifies end of the query params, always last, always = 1)
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bh
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Browser Height (viewport)
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bw
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Browser Width (viewport)
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c
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Colour depth (in bits)
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ce
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Content Encoding
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fid
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The Fallback ID for this user/device
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g
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url of page (inc url parameters)
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gn
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paGeName (same as pageName but short parameter name version)
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j
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Java version installed
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k
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cooKies enabled?
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ndh
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Is this originating from a javascript request (1 = yes)
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p
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browser Plugins installed
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pageName
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the PAGENAME (same as gn but long parameter name version)
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s
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Screen resolution
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t
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Timestamp of request (inc timezone)
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v
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jaVascript enabled?
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cdp
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Cookie Domain Periods
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ns
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NameSpace
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vmf
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3rd party domain being Migrated From
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vmt
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3rd to 1st party cookie migration key
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c1...cN
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sProp1 to sPropN - custom metrics
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channel
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the Channel (or section)
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events
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List of events (comma separated)
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h1...h5
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Hierarchy variables 1 to 5
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l1...l5
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List variables 1 to 5
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v0
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campaign variable
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v1...vN
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eVar1 to eVarN - custom dimensions
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pe
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custom link type
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pev1
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full url of link clicked (e.g http://www.dmpg.co.uk/who)
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pev2
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custom link name
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pev3
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(see media below)
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c.
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1st media delimiter
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a.
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2nd media delimeter
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media.
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3rd media delimiter
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playerName
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Name of media Player
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length
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length of media (seconds)
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p_e
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type of call (see extra box)
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pev3
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type of media (e.g. video)
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products
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the Products string (see note below)
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purchaseID
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Purchase ID (transaction ID)
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state
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the STATE of the purchaser
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zip
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the ZIP of the purchaser
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cc
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Currency Code
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pid
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Page IDentifier (ClickMap only)
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pidt
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Page IDentifier Type (ClickMap only)
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oid
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Object IDentifier (ClickMap only)
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oidt
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Object IDentifier Type (ClickMap only)
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ot
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Object Tag name (ClickMap only)
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oi
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source Index (ClickMap only)
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m_s
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Media Start
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m_i
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Media Instance
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lnk_o
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Other LiNK
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lnk_e
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Exit LiNK
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lnk_d
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Download LiNK
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What is definition of the following query in adobe parameter query string. Parameter Value D D= C4 D=v10
Good question. This notation enables a parameter to equal the same as another parameter without having to duplicate the data. So in your example, C4=D=v10 - this means that prop4 (c4) = the same value as eVar10 (v10). this notation can be used for almost all parameters.
adobe cookies name ?
The Adobe Analytics visitor ID is stored in s_vi cookie. There is also the fallback ID (which covers when 3rd party cookies cant be set) called s_fid. The final common Adobe Analytics cookie is called s_cc. If you see it, it will always be set to 'true'. this is the cookie check cookie and literally provides a way for the javascript to check whether it can set 1st party cookies on the site.
The Adobe Analytics visitor ID is stored in s_vi cookie. There is also the fallback ID (which covers when 3rd party cookies cant be set) called s_fid. The final common Adobe Analytics cookie is called s_cc. If you see it, it will always be set to 'true'. this is the cookie check cookie and literally provides a way for the javascript to check whether it can set 1st party cookies on the site.
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