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Profit Margin =
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Net Income / Sales Revenue
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% of each “dollar” of sales that remains as net income.
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Quality of Income =
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Cash Flow from Operating Activities / Net Income
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Compares the cash flows earned (real) to net income declared (accounting principles!)
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Fixed Assets Turnover =
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Net Sales Revenue / Average Net Fixed Assets
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Shows the ability of the firm to use its fixed assets to generate revenue.
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Return on Equity =
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Net Income / Average Shareholders’ Equity
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How much income was earned for every “dollar” invested by owners?
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