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Between 55-60 characters (including spaces)
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Lead with strongest search term/name/event
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Prioritize terms in order of search volume and trends in descending order
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Capture the gist of the article without repeating the headline
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Under 155 characters
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Capture the gist of the article without repeating the headline
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Can include terms that were deprioritized from the title tag due to lower search volume
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Use descriptive language to entice users to click through to the article
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Get the URL right the first time - unnecessary redirects are bad for SEO
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Keep the URL slug short - between 5-10 words
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Use high volume terms within URL
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Don't use filler words (and, but, or, etc)
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Separate words with dashes, not underscores
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Google News pulls in article headlines instead of SEO Title Tags
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Should be descriptive of the content and entice users to click via Google News
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Should be coded as an H1 tag within the CMS
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Links to other articles should have descriptive link text
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Link text should be 8 words or shorter
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Link text should flow with the structure and tone of the rest of the article
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Cheatography n. The art of mapping complex subjects into clear, instantly navigable reference guides.
