Entails the basics on the approaches, SOCIAL, BIOLOGICAL, COGNITIVE and LEARNING.
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SOCIAL APPROACH
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• behaviour, cognitions and emotions can be influenced by other individuals
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• behaviour, cognitions and emotions can be influenced by groups or social contexts
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BIOLOGICAL APPROACH
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• behaviour, cognition and emotions can be explained in terms of the working of the brain and the effect of hormones
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• similarities and differences between people can be understood in terms of biological factors and their interaction with other factors
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COGNITIVE APPROACH
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• behaviour and emotions can be explained in terms of the role of cognitive processes such as attention, language, thinking and memory
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• similarities and differences between people can be understood in terms of individual patterns of cognition
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LEARNING APPROACH
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• conditioning helps to explain changes in behaviour
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• social learning helps to explain changes in behaviour.
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SOCIAL APPROACH
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MILGRAM (1963) OBEDIENCE
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PILIAVIN ET AL. SUBWAY SAMARITANS
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YAMAMOTO ET AL. CHIMPANZEE HELPING
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BIOLOGICAL APPROACH
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CANLI ET AL. (2000) BRAIN SCANS AND EMOTIONS
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DEMENT & KLEITMAN SLEEP AND DREAM
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SCHACHTER AND SINGER (1962) TWO FACTORS IN EMOTIONS
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COGNITIVE APPROACH
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ANDRADE DOODLING
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BARON-COHEN ET AL. EYES TEST (AS AND HFA)
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LANEY ET AL. FALSE MEMORY
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LEARNING APPROACH
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BANDURA ET AL. AGGRESSION
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SAAVEDRA & SILVERMAN BUTTON PHOBIA
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PEPPERBURG PARROT LEARNING
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