A01
- Androgyny refers to a personality type that is characterised by a mixture/balance of masculine and feminine traits.
-Bem developed a method for measuring androgyny and suggested that high androgyny is associated with psychological well being.
A02
- Bem 1974 (Bem Sex Role Inventory) presents a 20 characteristic scale with statments which would be identified as masculine and 20 that would be judged as feminine. 20 statements of neutral traits were also used.
- High M, Low F (Masculine), High F, Low M (Feminine), High M, High F (Androgynous), Low M, Low F (Undifferentiated)
A03
- A strenght of Bems work is that it is measured quantitatively. However, Spence 1984 argues that there is more to gender identity then a set of typical behaviours of one gender.
- Another strength is that is appears to be a valid and reliable way of measuring androgyny. The scale was developed with judges and had test retest reliability. However, it was developed over 40 years ago and ideas surrounding gender has changed since then. It does not have temporal validity.
- It lacks generalisability as it was used on those in the United States and has western notions of gender included in it. This may not be shared across all cultures.
Extra AO3
-Bem suggested that being androgynous was beneficial but Adams and Sherer 1985 suggest that having more masculine traits are better as these are more accepted in Western Culture.