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Marketing Acronym Cheat Sheet

A Business › Marketing cheat sheet in English by MoakDesigns

List of Marketing Acronyms and What They Stand For

Marketing Acronyms
17,346 views 2,657 downloads 30 Sep 2019 History
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Ad Types

Acronym
Meaning
Notes
RLSA
Remark­eting Lists for Search Ads
RSA
Responsive Search Ads
RDA
Responsive Display Ads
ETA
Expanded Text Ads
ETA now deprecated
DSA
Dynamic Search Ads

Commonly Used in PPC

Acronym
Meaning
Notes
Date Updated
STRs
Search Terms Reports
STs has been corrected to STRs
09.04.2025

My Shorthands

Term
Lowercase Acronyms
Uppercase Acronyms
Campaign
cmpgn
CMPGN
Ad Group
adgrp
ADGRP
This contains all of my created acronyms since I couldn­'t really find the proper shorth­and­/ac­ronyms anywhere on the internet.

Industry Terms

DTC
Direct To Consumer
CPG
Consumer Packaged Goods
1P
1st Party
3P
3rd Party
MBRs
Monthly Business Reviews
QBRs
Quarterly Business Reviews
Acronyms that I've come across during reading materials and looked up.

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