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User Intent - Is the result fits the user's intent ?
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Yes or No
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Establish Relevance
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From Navigational to Bad
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Check Data Accuracy
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Name, Address and Pin
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Address
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Full address, street, country, city
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Point of Interest or POI
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Famous POI, river, transit station, location in a city
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Business or BU
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Business with location modifier (location precision or precise address), specific business, chain business (with or without a location modifier)
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Categories
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Group of entities sharing a set of characters (fast food, bus stop, coffee shop)
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Product and Services
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Something that can be purchased or offered by a BU or POI (ATV tour, vanilla latte)
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Coordinates and "My Location"
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Lat and Long, "my location/near me etc"
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Emojis
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Emojis that reflect the intent (pizza, gas etc)
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No map Intent Rated BAD
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Temperature, time, online only business (LinkedIn, Facebook), information seeking
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Business or POI
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Show name in the top field, followed by an address and classification
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Address
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Multiple address types (residential or locality), the first line of the address will be in the top field followed by the entire address
This type will not include a classification |
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Features without an expected address
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POIs or features without an expected address (bus stops, bridges, mountains)
Always check if the result as a classification, if it does, it's a POI or feature, not an address |
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Navigational
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One result only
Combination of extreme prominence (Eiffel Tower), uniqueness (complete address) and proximity (incomplete address that points to an unambigous option that is extremely close |
Does not prevent other results to be satisfying to a lesser degree
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Excellent
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High quality result, multiple results can be excellent
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Highest possible initial rating for ambiguous queries and non Navigational eligible ones
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Good
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Partial satisfaction
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Reasons of that demotion must be given
either User Intent or Distance/Prominence Issue |
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Acceptable
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Technically satisfies but does poorly due to relevance or distance
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Same as Good
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Bad
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Does not satisfy the user intent due to lack of relevance or distance
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Same as Good
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Query Navigational ?
Yes - Because the result is unique in the real world - Example: Eiffel Tower
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No - Because they are more than one result in the real world - Example Starbucks
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Two Level question Checkboxes
Result name/title is in an unexpected language
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Business or POI is closed or does not exist
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Use search engine to investigate and understand the intent
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Use official resources (BU's official websites, national postal services, gov websites)
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Use your own knowledge and information provided
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Include user intent
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Refers to the guideline
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Include sources (links, url, images)
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Be concise
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In English
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Explicit
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A clear and specific location where results are expected
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Implicit
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No clear location, must use either location and viewport or the area the user is expecting results
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Fresh vp
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User inside vp
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User location as location intent (No Bad rating because of distance alone if result inside the area)
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Outside vp
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Result are expected near or in the viewport area. All relevant results inside the vp are eligible for an Excellent Rating
If no results in or near the vp, consider the user location a secondary location intent |
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Missing user loc
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Vp is the location intent
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Stale vp
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User inside or outside
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User location is the location intent
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Missing
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Stale vp is the location intent
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VP age missing
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Present or Missing
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Consider the vp fresh
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Missing vp
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Present
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User location
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Missing
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Test locale
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Cheatography n. The art of mapping complex subjects into clear, instantly navigable reference guides.
