Google Analytics limits
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25
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Accounts per login
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Can create a max of 25, a login can be given access to unlimited accounts
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50
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Profiles per account
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100
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Custom reports per account
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Custom report at login access
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20
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Goals per profile
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|
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100
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Custom Segments per login
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|
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5
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Custom Vars
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GA Premium:50
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20
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Custom Dimensions
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*Universal Analytics; Ga Premium:200
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200
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Custom Metrics
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*Universal Analytics
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25
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Data Sources per property
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*Universal Analytics
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4
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Advanced segments (applied at same time)
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5
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Report tabs (added to a custom report)
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5
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Metric Groups (added to a custom report)
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5
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Dimensions Drilldowns (added to a custom report)
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5
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Filters (added to a custom report)
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10
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Metrics (added to a custom report)
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50.000
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rows
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above this limit, data is aggregated in "other"
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20.000
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data export limit
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10.000
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rows via API
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500
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per Session
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same por Premium
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1 million
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per profile per day
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GA Premium:
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10 million
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pageviews per month
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GA Premium:1 billion
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50.000
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Requests
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per project per day
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10
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Queries
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per second per IP
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4
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Requests
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per IP
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10.000
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Requests
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per profile per day
|
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10
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Requests
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per profile
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500.000 / 1 mill
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Special Queries / Unique dimensions combinations
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Above this limit, data is sampled
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50 mill
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Unique dimensions combinations
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GA Premium:Above this limit, data is sampled
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128
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characters in a Custom Var
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|
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256
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characters in a Regex
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|
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255
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ccharacters in Filters Pattern
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|
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30 minutes
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utmb cookie
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|
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6 months
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utmz cookie
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*can be changed in the ui
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1
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Adsense associate accounts
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|
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Unlimited
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Adwords associate accounts
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|
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2 years
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Data storage
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What is the limit in regards to the total number of backend filters (not front end segments) allowed per profile view? Has there been a recent change in limits?
Number of scheduled reports per view/login - I think this is about 20
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