|
Audio is the fastest growing part of the publishing industry.
|
|
Audiobooks saw a growth of 22.7% from 2016 to 2017!
|
|
1 out of every 10 books sold is in audio
|
|
At least 21% of Americans own a smart speaker* (Amazon Echo, etc.) up from 7% in 2017
|
|
Audio is big – both podcasts and audiobooks are growing rapidly.
|
|
Your voice in their ear creates a strong connection and fosters engagement.
|
|
You can stand out since few authors have their own podcasts.
|
|
Interviews can help you build relationships with people in the industry.
|
|
It's another platform to share your creativity and ideas
|
|
People listen longer than they watch a YouTube video or read a blog post.
|
|
You learn to be a better communicator and storyteller.
|
|
Possibility for monetization
|
|
iTunes / Apple Pocasts
|
|
Spotify
|
|
Google Play
|
|
Stitcher
|
|
Soundcloud
|
|
YouTube
|
|
What are Your Goals?
- What do you hope to accomplish?
- Is it measurable? How will you know when you've succeeded? |
|
Determine Your Why
- Who is the show for?
- How will it benefit them? - How will you stand out? |
|
What Kind of Podcast?
- Solo
- Interview - Multi-host - Roundtable - NPR-style audio magazine |
|
Choose a Name
- Create a subtitle, short & long descriptions
|
|
Other Questions
- How long will it be?
- What's the format? |
|
Content
- Brainstorm potential topics & guests
|
|
Listen to several episodes.
|
|
Record in a quiet space.
|
|
Silence your phone & computer notifications.
|
|
Prepare, but don't sound rehearsed.
|
|
Relax and talk to them like you're just having coffee.
|
|
Smile when you talk.
|
|
Have a beverage nearby, but space out drinking and talking.
|
|
Promote a single URL at the end, not every social site you have.
|
|
Promote the episode when it goes live.
|
|
Send a thank you note.
|
|
Equipment
- Microphone (Audio-Technica ATR2100-USB)
- Mic stand - Windscreen or pop filter |
|
Recording & Editing Software
- Quicktime
- Audacity - Garage Band - iMovie |
|
Interview Software
- Skype
- Zencastr - Ringr - Cleanfeed - Zoom |
|
Podcast Host
- anchor.fm (record & host for free)
- Podbean - Buzzsprout - Libsyn |
|
Cover Art
|
|
Optional
- Domain name
- Transcription - Music & professional intro |
|
Listen to the show first.
|
|
Follow their pitch directions.
|
|
Pitch in a way that centers them and their audience.
|
No comments yet.
Cheatography n. The art of mapping complex subjects into clear, instantly navigable reference guides.
