Colour Associations Cheat Sheet

Blue is considered the most univer­sally appealing colour on the spectrum because of its non-po­lar­ising traits. It is calming, relaxing, and it gives the soothing feeling of peace, but also the impression of authority.

Green is the colour of life. It is associated with nature, health, growth, and prospe­rity. It represents hope for a better future, and it has become more than a colour in recent years, it has become a verb. The colour green is the result of blue and yellow, hence why it has traits of both colours, being relaxing but also energi­sing.

As a powerful and versatile colour, black charms with ease concealing its vulner­abi­lities. It calls for sophis­tic­ation and is often attributed to expensive products. More often than not, black evokes authority and formality, intimi­dating others by its mysterious aura.

As a sleek and timeless colour, grey is the perfect neutral and many times it goes unperc­eived. It is an elegant colour that is associated with wisdom and conser­vatism. Yet, because grey is between two polar opposites - black and white - it has a diplomatic nature.

With its roots in the British royal family, this colour exudes sophis­tic­ation. As a shade of blue, this regal colour is relaxing and calming. Royal blue has a lower saddening impact when compared to true blue because of its vibrancy.

Calm and serene, turquoise embodies the qualities of a tropical sea. It instils mental clarity and encourages honesty and transp­arency. Because it is a blend of three colours, turquoise manages to radiate the feeling of new growth that green evokes and the bursting energy of yellow while mainta­ining the calm of blue.

Because of its common­place in nature, teal is a timeless colour. It evokes a sense of cleanl­iness and elegance that only a few colours can do. Teal conjures images of a luxurious vacation in tropical regions, which is why this colour conveys relaxa­tion, revita­lis­ation, and rejuve­nation.

Red is an emotio­nally intense colour that demands attention like no other colour of the spectrum. It is stimul­ating, energetic, and enhances our physical needs, increasing the appetite, for example.

Because of its rarity in nature, purple is seen as a mysterious and supern­atural colour associated with royalty and religion - yet some people perceive it as artifi­cial. It's an uplifting spirit that invokes devotions but also intimi­dates for its superi­ority. It can convey arrogance, immatu­rity, and an emotional state of mind.

Feminine and sweet, pink is the colour of nurture and uncond­itional love. The blend of red and white relates to the love for oneself, family, and a partner, but unlike red, pink is more about romance than passion. The influence of white makes pink a calming colour that comforts those who have obstacles ahead of them.

Brown is an abundant colour in nature that evokes feelings of safety, reliab­ility, and honesty. It's a down-t­o-earth colour that is naturally humble, conven­tional, and predic­table.

Magenta is a vibrant colour full of intensity, which stimulates people to take action. After all, it is a toned-down version of red. This colour is associated with femininity and accept­ance. Magenta is the colour of cheerf­ulness, apprec­iation, and universal harmony.

Vibrant and bold, coral is a lively colour that enchants with its feminine energy. It has a friendly and humani­tarian spirit thanks to pink, but it also embodies dynamism and vivaci­ousness thanks to orange.

Connected with the wealthy and renowned, burgundy is sophis­ticated and refined. It is an indivi­dualist and attent­ion­-getter filled with powerful intensity. Burgundy is not for the faint of heart.

Yellow is the colour of happiness, cheerf­ulness, and fun, but also the colour of the mind and intellect. It is a striking colour that enhances creativity and helps with clear thinking.

Cheerful and optimi­stic, orange is energetic, sponta­neous, and dynamic. It's a colour that resonates with young people, but that can also be arrogant and prideful. It stimulates us, mentally and physic­ally. Still, it can be superf­icial, insincere, and exhibi­tio­nist.

As the purest of all colours, white is a serene and calming hue that symbolises new beginn­ings. It marks a new cycle and declutters our minds bringing clarity to solve problems.

With the warmth of brown and the crispness of white, beige is a relaxing and dependable colour. In addition, this neutral colour prefers to blend in with the crowd, and sometimes, it can be perceived as bland conven­tional.

Full of grace and youth, lavender is a lighth­earted colour that symbolises tender romance, femini­nity, and delicacy. As the colour of self-care, lavender instils a sense of regalness, relaxa­tion, and cleanl­iness. It's an excellent colour for medita­tion.

True to its name, amber is an earthy tone found in abundance throughout nature. It's a colour that instils feelings of confidence and safety while energising and embracing people with its warmth. Amber is bold and makes you feel secure and homey.