Facebook Posting for Marketers Cheat Sheet

Emoticons, used mainly in informal social internet messaging or texting, can also be used in a business setting. In fact, in a study by American Express Open Forum, it was found that by including emoticons in a post on Facebook, you could:

- Gain 33% more shares

- Gain 33% more comments

- Gain 57% more likes!

All this for just a smiley.

Chris Cardell is a marketer who works primarily through email and video seminars. In one of his seminars, he mentions that using pictures of young, attractive females makes both men and women click on your advert without alienating either gender. This means that you target your advert to both.

If the woman in your photo is looking toward your text, even better! Psycho­log­ically, we look at what other people are looking at. When people see a picture of someone looking in a specific direction, they follow the sight-line subcon­sci­ously. This means that the reader of your ad will follow the sight-line of the woman's eyes straight to the copy you have written below - meaning that they read your advert and are more likely to click and view your ad!

In a study done by Buffer App, they discovered that posts received just as little­/much attention when they posted 6 times a day to when they posted once, suggesting that it is not how much you post that matters, but what you post instead.