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- Cruise is more tourism than shipping
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- 14 million passengers annually
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- Three main categorie: Luxury, Premium and Standard
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- Trends: Larger ships and Consolidation
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- 400 large ships, thousands smaller ones
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- Large, expensive ships, Getting bigger
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- Medium and small tailor made ships
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- Smaller and older are used in low price market
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- Carnival
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- RCCL
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- Star
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- MSC
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- TUI
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- Regent
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- 10% tickets
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- 50% sales on board
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- 40% games / entertainment / activities
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- Difficult to earn money
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- Economies of scale
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- Strong internal rivalry
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- Many substitutes for tourists
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- Many newcomers
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- Low negotiation power for suppliers
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- Many small customers
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- Seasons dependent
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- Cyclical
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- Complex staff on board and onshore
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- Demand for high speed and comfort
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- Safety
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